2018 was a great year for us. We were at the top of our careers: Manav was CEO at one of India’s largest production companies while Nimisha was Marketing Manager at Turner Media. On Valentine’s Day, our son Moksh (yes, we named the company after him!) was born, bringing new joy and meaning to our lives. We had also just moved into our dream house and set about creating a beautiful and secure home that was not only thoughtfully designed and aesthetically inspiring but also reflected our values and convictions. We are both avid travelers and nature lovers. Some of our most memorable moments together have been spent communing with nature - drinking sparkling water from rivers in New Zealand, admiring the Himalayas in hushed awe, and much more.If it is natural, it must be good, right?
That is what we thought too! However, as we looked for home decor that embodied our love and concern for nature, we discovered that that wasn’t the case. The most popular fabric, cotton, though natural, was extremely water and pesticide intensive, making it disastrous for local ecosystems. A single cotton t-shirt consumes 2700 liters of water. Additionally, cotton is a major contributor to soil erosion, pollution, and water contamination, especially in poorer countries.
Polyester, the next most popular option, fares even worse. A fossil fuel derivative, it isn’t biodegradable and ends up in landfills around the world.
As we searched around the world, we realized that very few companies were taking decisive steps to meaningfully address this problem as their business models were too closely tied to the conventional way of doing things.The First Steps
Being young parents, we were naturally contemplative about the future of the planet that our son, Moksh, would grow up on. And we felt compelled to play our part, embrace our karma, in ensuring that our children and grandchildren grow up on a planet which is still full of beauty and wonders. There are billions around the world who want the same for their future generations.
This was the genesis of D’Moksha. It took us about a year to figure out the supply chain, manufacturing, and paperwork to start our own company. But in early 2019, we quit our secure corporate jobs to start up in a cramped workshop in a Mumbai suburb with just one artisan! The artisan sewed, Manav ironed, and Nimisha boxed :)The Journey Till Now:
Even before we could send out our first shipment, the Covid-19 pandemic hit and we were placed under a national lockdown. For several months, it was nearly impossible to get raw materials, run factory operations, or send out finished consignments. We persevered only because we believed in our mission.
Today, we have moved to a much bigger factory space, employing 40+ artisans, mainly women from underprivileged backgrounds. Our range has expanded to include multiple Earth-friendly materials like linen, recycled polyester, and hemp.The D’Moksha Promise
D’Moksha is shaped by our own experiences and frustrations. Our homes should not only offer beauty and comfort but should also embody our values and beliefs without forcing unnecessary tradeoffs. It should be possible to make choices that are sustainable AND of the highest quality AND honestly priced.
So, from Day 1, it was our resolution that every D’Moksha product would be Made only from Earth-friendly materials Of the highest quality, and Honestly priced.Our Earth-friendly Materials
This was the first and the most important decision that we made - to use only Earth-friendly materials, abstaining completely from easier and cheaper alternatives like cotton and polyester that are extremely detrimental to the environment. Additionally, our partner suppliers adhere to the highest standards of ethics and quality while each product is handcrafted by exceptionally skilled artisans who undergo special training.Why We Love Linen:
When the pharaohs of ancient Egypt died, they were mummified in linen fabric! Such is the finesse and longevity of linen.
A sustainable natural fiber, linen is derived from the flax plant which grows naturally and needs only rainwater. One hectare of flax retains 3.7 tons of CO2 from the atmosphere. This makes linen a superior option to cotton which is one of the most water and pesticide intensive crops in the world. A single cotton shirt wastes 2700 liters of water and cotton cultivation is often responsible for depletion and contamination of groundwater and soil degradation.
The linen fabric itself is breathable, absorbent, and highly durable. It is also known for its unique texture and slubs which give it a distinctive and classy look, making it a perennial favorite for home linens.
At D’Moksha, we use only 100% EUROPEAN FLAX (grown in Belgium, France, and the Netherlands) certified by BUREAU VERITAS, the world's leading quality certification agency. Our weaving partners are also primarily solar powered, matching the global standards set by BUREAU VERITAS.Why We Are All In On Hemp:
When Christopher Columbus sailed to America, his ships were rigged with hemp sails. In fact, the evidence for use of hemp fabrics goes as far back as 8000 BCE.
Hemp fabric is made from fibers obtained from the stalk of the hemp plant. One of the most sustainable plants in the world, hemp consumes very little water and is used as a rotation crop to improve soil fertility. The fabric itself is airy, fade-resistant, and resilient. Once you use it, you will love this natural fabric as much as we do.
The plant captures carbon dioxide from the atmosphere. In fact, for every ton of hemp produced, 1.63 tons of carbon is removed from the air, making hemp a much more effective sequester of carbon dioxide than trees.Moksha From Plastic Waste - Upcycled Polyester:
Every year millions of tons of plastic end up in landfills and our oceans. By 2050, it is quite possible that there would be more plastic than fish in the ocean.
Our upcycled polyester collection converts plastic bottles into polyester fabric which is just as good as virgin polyester. All our polyester meets Global Recycling Standard (GRS) which tracks and verifies the content of recycled materials in the final product.
Every time you buy a D’Moksha product, you prevent plastic from ending up in delicate ecosystems like oceans, mountains, and rivers. Join us in our mission to leave behind a beautiful and healthy planet for our future generations.